7 Best Shampoos for Ageing Hair UK (2025) for Volume/Shine

Just like our skin, our hair changes as we age. The vibrant, thick locks of our youth can gradually become finer, drier, and more prone to breakage. You might notice a lack of volume, a dullness that’s hard to shift, or a wiry texture that’s difficult to tame. These changes are completely normal, but they do require a shift in our hair care routine.

The generic shampoo you’ve used for years may no longer be enough. The foundation of restoring life to mature hair begins with the very first step: your shampoo. The right formula can address key concerns like thinning, dryness, and lack of shine, creating the perfect base for healthy, beautiful hair.

We've researched and selected the 7 best shampoos specifically designed to meet the needs of ageing hair, helping you to restore that coveted volume and shine.

1. Kérastase Densifique Bain Densité Shampoo

Best for: Increasing Fullness and Density

This is a luxurious and powerful solution for hair that feels like it’s losing its substance. Formulated with Hyaluronic Acid and Intra-Cylane, this shampoo strengthens the hair fiber and awakens dormant follicles, leading to improved texture, substance, and resilience. It provides a noticeable plumping effect, making hair look and feel fuller from root to tip.

Kérastase Densifique Femme Thickening Shampoo 250ml

Achieve fuller, thicker hair with this nourishing shampoo designed for women's unique needs

£29.60 £24.50

180 reviews

Kérastase Densifique Femme Thickening Shampoo is your go-to for fuller, thicker hair. It gently cleanses while adding body and volume, making it perfect for anyone looking to boost their hair’s vitality.

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2. Plantur 39 Phyto-Caffeine Shampoo

Best for: Thinning Hair in Women Over 40

Specifically created to address age-related thinning, this shampoo is a powerhouse. Its unique Phyto-Caffeine Complex travels through the hair strands to help strengthen roots and prevent premature hair loss. It’s a targeted treatment that cleanses effectively while giving mature hair the support it needs to thrive.

Plantur 39 Caffeine Shampoo and Conditioner Set

Revitalize your hair and scalp with this powerful caffeine-infused duo that promotes strength and shine

£29.40 £28.31

215 reviews

The Plantur 39 Caffeine Shampoo and Conditioner Set is designed to boost your hair's health and vitality as you age. Packed with caffeine, it helps strengthen hair roots and can assist in keeping your locks looking full and vibrant.

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3. Pureology Hydrate Shampoo

Best for: Combating Dryness and Protecting Colour

As we age, our scalp produces less oil, leading to dry, brittle hair. This ultra-hydrating, sulfate-free shampoo is a lifesaver. It replenishes lost moisture without weighing the hair down, leaving it soft and manageable. As a bonus, its AntiFade Complex® keeps colour-treated hair vibrant.

Pureology Hydrate Moisturizing Shampoo for Colour Treated Hair

This gentle shampoo keeps your color vibrant while deeply hydrating and nourishing your hair

£25.55 £19.50

205 reviews

Pureology Hydrate Moisturizing Shampoo is a game-changer for anyone with color-treated hair. It locks in moisture, keeps your color vibrant, and makes your hair feel soft and luscious while helping to fight signs of aging.

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4. Living Proof Full Shampoo

Best for: Creating Lasting, Lightweight Volume

If flat, lifeless hair is your primary concern, this is the shampoo for you. It’s powered by a patented technology that cleanses thoroughly while preparing hair for maximum fullness and body. It helps to repel dirt and oil, so your voluminous style stays looking fresh and cleaner for longer.

Living Proof Full Anti-Aging Shampoo, 236 ml

Revitalize your hair and scalp for a youthful bounce and shine

£29.00

118 reviews

Living Proof Full Anti-Aging Shampoo is designed to gently cleanse and nourish your hair while helping it look fuller and more vibrant. It tackles signs of aging hair, leaving it softer, shinier, and totally rejuvenated.

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5. Olaplex No.4C Bond Maintenance Clarifying Shampoo

Best for: A Weekly Reset to Boost Shine

Sometimes, the reason for dull, flat hair is product build-up. This clarifying shampoo from the bond-building experts at Olaplex provides a deep, weekly cleanse to remove impurities that weigh hair down. By clearing the canvas, it reveals incredible shine and restores airy volume.

Olaplex No. 4C Clarifying Shampoo for Buildup 250ml

Say goodbye to product buildup and hello to fresh, healthy hair with this powerful clarifying shampoo

£28.00 £21.00

137 reviews

Olaplex No. 4C Clarifying Shampoo tackles stubborn buildup without stripping your hair's natural oils. It's perfect for keeping your locks fresh, vibrant, and looking young, while also enhancing shine and texture.

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6. L'Oréal Elvive Hyaluron Plump Shampoo

Best for: Budget-Friendly Hydration

Proof that you don’t need to spend a fortune for great results, this pharmacy hero is infused with Hyaluronic Acid. It works by attracting moisture and replumping dry, dehydrated hair fibers. It’s an excellent choice for restoring softness and bounce without breaking the bank.

L'Oreal Elvive Hyaluron Plump Hydrating Shampoo 12.6oz

Experience deep hydration and bounce for your hair with this refreshing shampoo

£16.99

61 reviews

L'Oreal Elvive Hyaluron Plump Hydrating Shampoo gives your hair a boost of hydration that keeps it looking youthful and full of life. With its special formula, it helps plump up your strands, making them feel soft, smooth, and super manageable.

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7. Aveda Invati Advanced™ Exfoliating Shampoo

Best for: Invigorating the Scalp

Healthy hair starts with a healthy scalp. This gentle, exfoliating shampoo removes build-up and pore-clogging pollution to create the optimal foundation for thicker, fuller hair. With ingredients like salicylic acid and ginseng, it invigorates the scalp and helps to reduce hair loss due to breakage.

Aveda Invati Ultra Advanced Exfoliating Shampoo

Revitalize your hair and scalp while fighting signs of aging with this powerful shampoo

£28.24

196 reviews

Aveda Invati Ultra Advanced Exfoliating Shampoo cleanses your hair while gently removing buildup and impurities, giving your scalp the fresh start it deserves. It’s packed with natural ingredients that promote thicker, fuller hair, making it a must-try for anyone looking to revitalize their locks.

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Frequently Asked Questions

What ingredients are good for ageing hair?

When shopping for a shampoo for mature hair, look for these powerhouse ingredients:

Hyaluronic Acid: Just as it plumps the skin, it also helps hair fibers attract and retain moisture, leading to a fuller look and feel.
Keratin and Peptides: These are the building blocks of hair. They help to strengthen the hair shaft, repair damage, and reduce breakage.
Biotin and Caffeine: These ingredients are known to support healthy hair growth by invigorating the scalp and stimulating follicles.
Antioxidants (like Vitamins C & E): They help protect hair from environmental stressors that can cause it to become dull and weak.
Sulfate-Free Cleansers: Gentle cleansing agents that effectively clean the hair and scalp without stripping away essential natural oils.

Conclusion

While you can’t turn back the clock, you can absolutely give your hair the targeted care it needs to look its best. Ageing hair has different requirements, but by choosing a shampoo packed with nourishing, strengthening, and volumizing ingredients, you can effectively combat the signs of change. A great shampoo is your first and best tool for restoring the beautiful volume, shine, and vitality of more youthful hair.

The 7 Best Shampoos for Ageing Hair to Restore Volume and Shine

Combat thinning, dryness, and dullness with these top-rated shampoos formulated to bring life back to mature hair.

1. Kérastase Densifique Bain Densité Shampoo